Zendwallet Brand Identity
About Zendwallet
Founded in 2023, ZendWallet is a platform built under the rails of crypto, specifically designed for Africans, where users can seamlessly deposit, withdraw, and swap cryptocurrencies, as well as make USD, GBP, EUR, and CAD business payments seamlessly using stablecoins.
Project Team
Brand Strategy, Brand Design, Copywriting and Motion Design - Samuel Mbachu
Logo Design - Oghenetega Omatseye
Smart Finance from Africa to the World Securely
The platform designed for Gen Z and young African entrepreneurs — needed a brand identity that captured its bold mission: empowering Africa's businesses and individuals to thrive in the global digital economy.
The identity had to be fresh, innovative, and inclusive, speaking the language of a new generation while remaining secure, trustworthy, and easy to use.
It had to embody African ambition, financial freedom, and global connectivity, while being flexible enough to evolve with a fast-moving crypto landscape.
With a clear, conversational tone and a playful yet expert voice, ZendWallet positions itself as "Smart finance from Africa to the world securely," inspiring users and business owners to unlock new opportunities , one secure transaction at a time
Building a fluid, dynamic but recognizable system for the brand.
The logo features a Rounded Hexagon Shape: The overall shape of the logo is a rounded hexagon.
This shape is often associated with security, stability, and innovation.
Transaction Icons (Send and Receive): At the heart of the logo, the icons for "send" and "receive" are cleverly integrated to form the brand's initial "Z."
These icons are universal symbols in the digital payment world, representing the core functionality of the platform
I collaborate with brands, startups, and teams to turn concepts into clean, thoughtful visuals that connect and inspire. If you’re building something meaningful, let’s make it look as good as it is.
Good Ideas Deserve Great Design
Good Ideas Deserve Great Design
I collaborate with brands, startups, and teams to turn concepts into clean, thoughtful visuals that connect and inspire. If you’re building something meaningful, let’s make it look as good as it is.
Good Ideas Deserve Great Design
I collaborate with brands, startups, and teams to turn concepts into clean, thoughtful visuals that connect and inspire. If you’re building something meaningful, let’s make it look as good as it is.